Our Projects Work Because of

How We Work

Photo of a mountain landscape with overlaid green stock market graph and candlestick chart to show that Peppered Labs helps established B2B businesses in Colorado

We're called a ‘Lab’ for a reason. We don’t guess, we experiment with a purpose. Our SPICE framework turns complex challenges into clear, actionable strategies aligned with your with your business goals.

Book a 15 min. Fit Call

Our straightforward approach cuts the fluff and focuses on results aligned with business goals. We craft clearly defined custom projects that help you drive revenue, stand out from the crowd, and scale your business with a revitalized brand, clear positioning, and refreshed website.

Step 1: Salt™ + Blueprint

The Salt™, is a deep-dive interview where we uncover the problem.

First, we zoom out by getting to know everything about your business: where you are, where you've been, and where you want to go.

Then, we go into the lab to produce your Brand Blueprint, including:

Key opportunities to grow your business with confidence.
A clear path forward for what you need (and don't need) to reach your goals.
Your custom next-step package designed to drive growth and revitalize your brand.

Investment: $995

(applied to the full project if you move forward)

Book It

Here’s what clients said about Salt™

"The Salt brand strategy guide is our new guiding light that will keep us focused on what matters in our near and long-term future. It is great to have an actual document that is well crafted, tailored to our brand (not a generic marketing guide), avoids marketing jargon, is broken up into useful categories, and is condensed enough to make it manageable for us to revisit frequently. We feel so lucky to have found Peppered Labs and love their one-on-one approach to helping our business succeed."

Jonathan Gibson, Founder of Living History AI
"The brand strategy session with Peppered Labs unlocked crucial opportunities for my business trajectory and growth. Natalie's expertise provided a fresh perspective, helping me see critical aspects I was too close to notice. The implemented insights streamlined our focus and clarified actionable steps, significantly impacting our trajectory for the year. I highly recommend this session to fellow business owners; it's an invaluable investment for strategic brand development."

Hailey Van Wormer, Founder, Wren Pro Consulting
"My experience during the brand strategy session was extremely valuable and I would recommend it to any business owner. As a new business, Natalie's perspective on our brand was enlightening, guiding us towards a more personal and authentic approach. Her broad business acumen, extending beyond mere marketing, is evident, making the entire process highly recommended for fellow entrepreneurs looking to enhance their brand strategy and overall business perspective."

Eric Nelson, Serial Entrepreneur, Investor, Founding Partner at Wilk Oak Capital
"We love that Natalie works in sprints, dedicating herself to a single client for a short period of time - we were able to get her changes live on our website within a month of starting work with her. We look forward to working with her in the future!”

Witt Sparks, CTO, Co-Owner, Agolix
"It was great to work in Natalie's 1-day intensive model. I got to witness my brand transform before my eyes and by the end of the day the metamorphosis was complete. Natalie gave me the space to contemplate the options and show the iterations to me in realtime. Before working with her, my website was totally unremarkable, and now it's among the best in my industry in my area."

Teague Anderson, Founder/Owner of Top Drawer Construction
"After hearing Natalie speak at a startup event, it was clear that her deep understanding of startups combined with her expertise in branding would be a great fit to help me define the next step in my personal brand. The Salt session was straightforward and guided me through a series of insightful discussions that helped me to shift my mindset around how my personal brand could be used across a variety of channels. She identified new market opportunities and showed how those offerings aligned with my overall business goals."

Diane Bailey - Founder, Transforming Early-Stage Startups into Venture-Backable Companies

A gif of a grid representing the Peppered Labs SPICE framework

Step 2: SPICE Framework

We use a consistent framework to create custom projects that solve your most complicated growth challenges.

To uncover opportunities and solve problems, we run every project through our SPICE analysis framework:

What you’re building and why and for whom. We’ll work to identify a strategic path to align your team and drive your bottom line.
How you stand out and stack up against the competition. We’ll help you figure out where you should sit in the market based on your strategy.
Who you are, from a visual and verbal perspective. We’ll make sure you stand out and speak directly to your ideal customer.
The thing you do best for your best customers. We’ll ensure your story addresses pain points and leads with the value you bring.
How you bring it all to life. We’ll scope all the logistics, needs, and outside resources to deliver a project that works.

Step 3: Brand Sprint

A scatter plot with data points and a black arrow pointing upward to the right, with the word 'EXECUTION' in large letters at the bottom, one of Peppered Labs' specialties.

We schedule out your brand sprint (you're our only client during this time) and we deliver results with clear start and end dates.

Starter

For startups and solopreneurs looking to hit the ground running. We can clarify your strategy & positioning, create a minimal viable brand that will set you up for success, and a clean, easy to understand website that will grow with you.

$10,250

Growth

*Our most popular package

For established businesses with a growth problem that needs solving, we will level up your brand, messaging, positioning, or website in order to achieve a specific goal or objective. Whether you're feeling out of date, are experiencing a shift in your audience or market, or just finally feeling like you're at the stage of growth where you can invest in your brand, this package is for you.

$16,000

Premium

For established businesses ready to level up and achieve what's next. Whether it's scaling, moving into a new market, getting acquired, buying multiple brands, positioning to sell, or raising capital, we've got you covered. This package is for projects with multiple deliverables and higher complexity.

$22,500

Most people fall into the Growth package, but we'll let you know which is the right fit for your goals after our Salt™ session. You can ask us any questions on our fit call.

We love to solve the

toughest challenges

We've taken the best parts of the startup world - think sprint methodology and intensive focus - and applied them to branding and marketing projects delivered by a senior strategist.

Brand Strategy

What got your business to where you are today, will not get you where you need to be. Whether you’re looking to scale, merge, pivot, or break into new markets, we’ll define your path to building a well-oiled marketing machine and clear brand position that gets you to the next level.
Rebrands

We'll freshen up key elements of your brand online, boosting its relevance and wow-factor – all without messing with the things that make you "you." We’ll build a website that connects with your audience, feels good and authentic to you and the team at large, and connect it to your bigger picture strategy.
Scale & Expand

If you have big goals for the future, we’ll get your brand ready to grow and break into new categories, markets, audiences, and beyond - all while maximizing existing assets and driving up your revenue.
Refresh

We'll freshen up key elements of your company's brand, boosting its relevance and wow-factor – all without messing with the things that make you "you."
New Brand

We build new brands for startups and solopreneurs looking to hit the ground running without wasting any time, setting Founders up for future success by launching in weeks, not months, and setting a foundation that can scale.
Merge or Restructure

When marketing efforts don’t align with business goals, messaging can feel scattered and offers, pricing, and packaging can feel uncertain, making it hard to stand out or clearly communicate value. Peppered Labs can fix that.
Reposition

As the market shifts and your company matures, we'll help you nimbly adjust your messaging, positioning, category, offerings, or brand equities to ensure you’re moving with the times without losing your stride.