A graph overlay on a landscape of dense green pine trees and hills, showing elevation profiles, contour lines, and measurements in meters, demonstrating the Peppered Labs analysis process.

The Proof is in the

Case Studies

Founders love working with us because we tell it like it is, align every decision with their goals, and get the job done in a strategic, beautifully designed, well-communicated way.

Book a 15 min. Fit Call

We could talk all day about our process—but we’d rather show you the proof, straight from the founders who trusted us to tackle their most pressing growth challenges.

  • An image of a computer showing the Howdy Partners rebrand

    From an Unmemorable Acronym to a Value-Based Brand

    The Challenge: An unmemorable brand needs to carve a unique path and create name recognition in a crowded VC industry.

    The Solve
  • An image on an iPad of the DCPS strategic repositioning

    Aligning Strategies and Business Units for DCPS

    The Challenge: Rapid business changes and multiple acquisitions are clouding the best path forward to break through a new level of revenue.

    The Solve
  • A phone image of the redesigned website for Big Brothers Big Sisters

    Giving a Boost to Big Brothers Big Sisters

    The Challenge: An under-resourced, overstretched team is unclear how to grow and make all the effort pay off.

    The Solve

We think our clients

said it best…

They Love the Process

  • "The Salt brand strategy is our new guiding light that will keep us focused on what matters in our near and long-term future. It is great to have an actual document that is well crafted, tailored to our brand (not a generic marketing guide), avoids marketing jargon, is broken up into useful categories, and is condensed enough to make it manageable for us to revisit frequently. We feel so lucky to have found Peppered Labs and love their one-on-one approach to helping our business succeed."

    Jonathan Gibson, Founder of Living History AI

  • "The process of working with Natalie forced us to find and own our identity as individuals and an organization. It made us think strategically about our future and where we want to grow and then she had the master stroke of turning this into a brand and image. Having gone through the process and having done the work, I can say for the first time in 8 years I am fully confident and proud in owning our identity. 12/10 would recommend anyone work with you."

    Cory Finney, Founder, Managing Partner, Howdy Partners 

  • "The brand strategy session with Peppered Labs unlocked crucial opportunities for my business trajectory and growth. Natalie's expertise provided a fresh perspective, helping me see critical aspects I was too close to notice. The implemented insights streamlined our focus and clarified actionable steps, significantly impacting our trajectory for the year. I highly recommend this session to fellow business owners; it's an invaluable investment for strategic brand development."

    Hailey Van Wormer,  Founder, Wren Pro Consulting

  • "My experience during the brand strategy session was extremely valuable and I would recommend it to any business owner. As a new business, Natalie's perspective on our brand was enlightening, guiding us towards a more personal and authentic approach. Her broad business acumen, extending beyond mere marketing, is evident, making the entire process highly recommended for fellow entrepreneurs looking to enhance their brand strategy and overall business perspective."

    Eric Nelson, Serial Entrepreneur, Investor, Founding Partner at Wilk Oak Capital

  • "We love that Natalie works in sprints, dedicating herself to a single client for a short period of time - we were able to get her changes live on our website within a month of starting work with her. We look forward to working with her in the future!”

    Witt Sparks, CTO, Co-Owner, Agolix

  • "It was great to work in Natalie's 1-day intensive model. I got to witness my brand transform before my eyes and by the end of the day the metamorphosis was complete. Natalie gave me the space to contemplate the options and show the iterations to me in realtime. Before working with her, my website was totally unremarkable, and now it's among the best in my industry in my area."

    Teague Anderson, Founder/Owner of Top Drawer Construction

They Love the Solutions

  • "The thought and time that Peppered Labs gave to our organization, our goals, culture and future vision was reflective throughout the process of development; and now reflective in the final product."

    Jenn Bartlett, Executive Director, Big Brothers Big Sisters SW CO

  • "Peppered Labs is a game-changer. Working with Natalie was like bringing in a brand whisperer who not only helped us find our voice but also made sure our entire team could shout it from the rooftops. Thanks to Natalie, we now have a message that truly resonates with our audience, and our team is aligned and energized to deliver on it. She's a rockstar, and we’re so grateful for her expertise."

    Kate Ishay, Founder, Psyche Digital

  • "We couldn’t be happier and Natalie is truly talented! She is so nimble and really pays attention to who you are, what services you provide, and what the best presentation of your brand will be."

    Leslie Hebron, Broker Owner, CO CRAFT BROKERS

  • "The Howdy Partners rebrand with Natalie was seamless. She is a total pro and runs an efficient and effective process that leveled up our own clarity along the way making it far more than just a rebrand. So grateful for a partner like her, and I would recommend her to anyone able to work at startup speed!"

    Marc Nager, Founder, Managing Partner, Howdy Partners

  • “Before working with Peppered Labs, I wasn’t sure someone else could create a brand I’d be happy with. But Natalie nailed it. She developed everything from our name, identity, messaging, website, and even the truck and trailer wraps in a way that helps us stand out. The new brand makes me proud to put my business out there. Clients immediately get what we do, and I’ve gained a ton of confidence and credibility from it.”

    Patrick Kelly-Decker, Founder, Leveled Builds

They Love the Honesty

  • "Natalie is a powerhouse when it comes to re-brands and was an incredible asset to helping us think through how we're branding our business to set us apart from our competitors. She's very approachable and fun to work with, but is also fantastic at keeping large, complicated projects on track. Highly recommend!!"

    Amelia Black, Founder, Peach Legal, LLC

  • “What really stood out was how seamlessly Natalie integrated with our team; it felt like she was one of us. Her perseverance, attention to timelines, and ability to keep things moving made the process incredibly smooth. The Brand Sprint format was a huge win—efficient, focused, and fast. Time is money, and Natalie made every moment count."

    Joe Calvanico, J2C Valuation President

  • "After hearing Natalie speak at a startup event, it was clear that her deep understanding of startups combined with her expertise in branding would be a great fit to help me define my next steps. The SALT session was straightforward and guided me through a series of insightful discussions that helped me to shift my mindset around how my brand could be used across a variety of channels. She identified new market opportunities and showed how those offerings aligned with my overall business goals."

    Diane Bailey, Founder, Transforming Early-Stage Startups into Venture-Backable Companies

  • "I highly recommend Natalie! She is not only professional and friendly, but exceptionally detail-oriented and dedicated to helping her clients develop a standout brand that gets them noticed."

    Ivette Flower, Founder, Owner, iFlower Solutions

  • "Natalie not only listened deeply—she did the research and pushed us to shine in a crowded space. Her guidance was invaluable, and we would never have been able to bring this to life without her expertise and vision."

    Maggie Parker,  Founder, Play Therapy Space

  • “Natalie does a great job of recommending brand changes and boiling them down to simple, straightforward actions.”

    Tim Wolters, Founder, Crowdsolve

Peppered Labs has revitalized brands, defined positioning, and clarified strategy for 100+ B2B businesses in tech, SaaS, construction, venture capital and beyond.

Three hikers climbing a grassy hillside with rocks, silhouetted against a stark black background showing that Peppered Labs is a trusted partner for established B2B businesses.

Need a partner to take your

business to the next level?

Let's Chat