Work With Us

Why Founders of Established B2Bs

Financial data overlay on a mountain landscape with trees and snow-capped peaks, including line graphs, bar charts, and numerical axis labels showing how Peppered Labs applies strategic thinking

We’re best at aligning your business to create a core strategy you can build your entire brand, marketing and sales teams around. Our process is smart, our communication is clear, and our work looks damn good, too.

Book a 15 min. Fit Call

Peppered Labs combines the best of the startup world - think sprint methodology and intensive focus - and applies it to brand strategy projects (without agency fluff).

Desert landscape with dry bushes, mountains in the background, and a partly cloudy sky representing Peppered Labs' strategic branding process.

Clients partner with Peppered Labs to solve challenges like:

  • Struggling to stand out in a crowded market

  • Misalignment between business goals and marketing execution

  • Having an outdated website that doesn’t reflect where the business is today

  • Confusing or scattered messaging and unclear positioning

  • Stagnant growth and pressure to increase profitability

  • Complexity in transitioning after big business changes

Once we identify the problem, we strategize & execute the solution through our SPICE framework.

How We Work

Traditional agencies

can’t keep up

We work with one client at a time, which allows us to laser-focus on your project. You work directly with a senior strategist throughout your entire Brand Sprint which means you have one point of contact for seamless communication. Nothing falls through the cracks. No phone tag. No wasted time. You’ll never want to work with another agency again.

  • A glowing dot representing Peppered Labs' focused process

    Focus

    Our brand sprint is an efficient process with fewer meetings and fewer revisions for laser focus and 100% dedication to your project so you reap the rewards of deep thinking and undivided attention.

    Compare with: Agencies distracted by multiple concurrent contracts.

  • Arrows representing Peppered Labs' clarity for B2B businesses

    Clarity

    From our Salt™ strategy session we produce a roadmap that cuts the fluff and focuses on results aligned with business goals, crafting a project with clear start and end dates.

    Compare with: Recurring meetings, endless progress reports with little progress.

  • An abstract image representing Peppered Labs' creative problem solving

    Creativity

    It’s not only that we create websites that look really good (though we do!), it’s that we apply creative problem solving at every turn to uncover what will move the needle for you.

    Compare with: One-size-fits-all, cookie cutter approaches from agencies on autopilot.

  • A grid representing Peppered Labs' tried-and-true process

    Consistency

    You’re always working with a senior strategist as your single point of contact, creating seamless communication and ensuring nothing falls through the cracks.

    Compare with: Being sold by senior leadership then passed on to junior talent for execution.

Natalie Horner of Peppered Labs organizing brand strategy on a whiteboard

I’m Natalie, the Founder of Peppered Labs.

Every founder has a big idea - mine was that branding agencies would work better with consistent processes, more attention to results, and the focused sprint timelines of the tech world.

So, I made the agency that I would want to hire.

My sweet spot? Aligning your business, GTM, and sales strategies in order to create a core brand strategy you can build everything around.

This is brand done better. 

(With some fun peppered throughout.) 

This is Peppered Labs. 

Book a 15 min. Fit Call

Here’s what our clients said about working with us

  • “What really stood out was how seamlessly Natalie integrated with our team; it felt like she was one of us. Her perseverance, attention to timelines, and ability to keep things moving made the process incredibly smooth. The Brand Sprint format was a huge win—efficient, focused, and fast. Time is money, and Natalie made every moment count."

    Joe Calvanico, J2C Valuation President

  • “Natalie helped us refresh our brand and update our website, including a new hero section that makes better use of our brand colors. She also came up with clever, subtle wording and graphics to help customers pronounce our name and refined our brand messaging to feel more approachable and consistent. We loved her sprint-style approach—dedicating focused time to our project meant we had the updates live within a month. We’re looking forward to working with her again!”

    Witt Sparks, CTO, Co-Owner, Agolix

  • "We couldn’t be happier with our brand and Natalie is truly talented! She is so nimble and really pays attention to who you are, what services you provide, and what the best presentation of your brand will be."

    Leslie Hebron, Broker Owner, CO CRAFT BROKERS

  • "Our new website is beyond just a new look--it will be opening new doors for us to serve more youth in our community. Our ability to communicate and direct potential volunteers and fundraising dollars to our site provides the support we need as a small, lean community nonprofit organization that has limited staff and time. The thought and time that Peppered Labs gave to our organization, our goals, culture and future vision was reflective throughout the process of development; and now reflective in the final product. We love Peppered Labs and the process they guided us through!"

    Jenn Bartlett, Executive Director, Big Brothers Big Sisters SW CO

  • "Natalie not only listened deeply—she did the research and pushed us to shine in a crowded space. Her guidance was invaluable, and we would never have been able to bring this to life without her expertise and vision."

    Maggie Parker,  Founder, Play Therapy Space

  • "The Howdy Partners rebrand with Natalie was seamless. She is a total pro and runs an efficient and effective process that leveled up our own clarity along the way making it far more than just a rebrand. So grateful for a partner like her, and I would recommend her to anyone able to work at startup speed!"

    Marc Nager, Founder, Managing Partner, Howdy Partners

  • "Natalie at Peppered Labs has a rare combination of extensive corporate marketing experience and a thoughtful personalized approach to working with brands. During our time together she asked all the right questions, listened attentively, and had astute responses and solutions to our challenges and ideas. We feel so lucky to have found Peppered Labs and love their one-on-one approach to helping our business succeed."

    Jonathan Gibson, Founder of Living History AI

More Proof
Three hikers ascending a grassy hillside with rocks, against a black background showing that Peppered Labs is a trusted partner.

Need a partner to take your

business to the next level?

Let's Chat